Seven Bucks Digital Studios launched today with a new video featuring Dwayne Johnson and YouTube star Lilly Singh.
Singh, who boasts a YouTube fandom of more than 10 million subscribers, takes Dwayne on a tour of the “YouTube Factory,” where they encounter a variety of other YouTube influencers who attempt to demonstrate how to create a memorable viral video.
Announced at VidCon 2016, Seven Bucks Digital Studios marks a new venture for Dwayne in the social media space. The channel will feature a range of entertaining content from Dwayne and up-and-coming talent alike.
To become Black Adam, @TheRock had to disrupt his routine. The Hardest Worker in the Room upped his game & the result was more than a portrayal - it was a transformation. The #BlackAdamTraining Collection is here: projectrock.online/basbp @blackadammovie hits theaters on 10/21. pic.twitter.com/iDBzy9RZIC