Seven Bucks Digital Studios launched today with a new video featuring Dwayne Johnson and YouTube star Lilly Singh.
Singh, who boasts a YouTube fandom of more than 10 million subscribers, takes Dwayne on a tour of the “YouTube Factory,” where they encounter a variety of other YouTube influencers who attempt to demonstrate how to create a memorable viral video.
Announced at VidCon 2016, Seven Bucks Digital Studios marks a new venture for Dwayne in the social media space. The channel will feature a range of entertaining content from Dwayne and up-and-coming talent alike.
These are the stories we are honored to tell. #YoungRock illuminates the ground-breaking career of ‘Soulman’ #RockyJohnson, who made @WWE history & changed the game for all wrestlers. @TheRock discusses how his father’s resilience deeply inspired himself & fans across the world. pic.twitter.com/6vZI6PAlHO