Seven Bucks Digital Studios launched today with a new video featuring Dwayne Johnson and YouTube star Lilly Singh.
Singh, who boasts a YouTube fandom of more than 10 million subscribers, takes Dwayne on a tour of the “YouTube Factory,” where they encounter a variety of other YouTube influencers who attempt to demonstrate how to create a memorable viral video.
Announced at VidCon 2016, Seven Bucks Digital Studios marks a new venture for Dwayne in the social media space. The channel will feature a range of entertaining content from Dwayne and up-and-coming talent alike.
Gather the ohana and join us TONIGHT for the season one finale of #YoungRock! 8/7c only on @nbc 💪🏽 pic.twitter.com/hOewtKf4SC