Seven Bucks Digital Studios launched today with a new video featuring Dwayne Johnson and YouTube star Lilly Singh.
Singh, who boasts a YouTube fandom of more than 10 million subscribers, takes Dwayne on a tour of the “YouTube Factory,” where they encounter a variety of other YouTube influencers who attempt to demonstrate how to create a memorable viral video.
Announced at VidCon 2016, Seven Bucks Digital Studios marks a new venture for Dwayne in the social media space. The channel will feature a range of entertaining content from Dwayne and up-and-coming talent alike.
She builds from her own blueprint, she inspires greatness in others, and she leads with compassion. Happy Birthday to our Seven Bucks co-founder, @DanyGarciaCo. pic.twitter.com/bdo3bISRGL