News & Press

June 6, 2015

Seven Bucks Productions And Spike TV Announce “Rock The Troops” Global Event

New York, NY – Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia, has joined forces with Spike TV and Casey Patterson Entertainment to create Rock the Troops, a grand scale music and entertainment event to celebrate and entertain deployed US Troops serving overseas. The Spike Original Special will be filmed at a Military Base overseas, location to be announced in the coming months. Rock the Troops will bow on Veterans Day 2016.

The star-studded event will feature live performances from headliners from the worlds of music, movies, comedy, sports and more.

“Dwayne Johnson has always made supporting the brave men and women serving overseas a priority throughout his career. Our Mission is to honor, inspire and entertain in an epic way, as only The Rock can. He’ll bring all the heart, humor and big-bad energy that the world loves him for, to this show. I couldn’t have more dedicated partners than Dwayne, Dany and the Seven Bucks team for this very worthy event,” said Casey Patterson, Executive Producer.

“Supporting troops and veterans is part of Spike’s DNA,” said Spike TV’s President Kevin Kay. Spike has actively supported America’s heroes throughout the last decade from helping to build a hospital for troops with brain injuries, to the “Hire A Vet” campaign, to the VOW initiative focusing on veterans’ health and wellness.

“The Seven Bucks team and I are honored to help create this special project that is going to give back to our troops and thank them for all their dedication, bravery and sacrifice,” said Johnson. “We are going to make something truly monumental,” added Garcia.

Spike and Seven Bucks Productions announced a development deal at the Spike Upfront presentation to advertisers and press in March. This is the first special event announced as part of the deal.

About Seven Bucks Productions

Co-founded by Dwayne Johnson and producing partner Dany Garcia, Seven Bucks Productions is a multi-platform production company pioneering original content for television, film, and emerging technologies. Crossing all entertainment verticals, Seven Bucks Productions creates innovative content rooted in authenticity, strong storytelling, and passion.

Seven Bucks Productions has an ever-expanding slate including tent-pole movies such as Universal’s The Janson Directive, Relativity Media’s Not Without Hope, New Line Cinema’s Shazam, and DreamWorks’ Alpha Squad Seven. The company also produces original television programming including TNT’s Wake Up Call, HBO’s highly anticipated Ballers (June 2015) and HBO Documentaries’ Rock and a Hard Place (2016). With a longstanding history in film and television, Seven Bucks Productions currently has development deals with USA Network and Spike TV.

In 1995, Johnson started his career in entertainment with just $7 in his pocket and has since become one of the world’s top-grossing actors with global box office revenue exceeding $5 billion. Garcia began her career in finance with Merrill Lynch Pierce Fenner & Smith before founding a private wealth management firm and most recently, her talent and media firm, The Garcia Companies.  Garcia and Johnson combine their creativity and experience to develop high quality entertainment to inspire audiences around the world.

About Spike TV

Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks.  A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms.  Spike TV’s Internet address is and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at  Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

About Casey Patterson Entertainment:
Casey Patterson Entertainment is a full service production company producing premium content, live events, and talent-driven series and specials.  Patterson is a critically-acclaimed executive producer who has created an array of groundbreaking programming during her 17-year tenure at Viacom. Patterson’s current projects include the breakout hit-series Lip Sync Battle, the highest-rated series in Spike history; Guys Choice; Spike’s One Night Only; The TV Land Awards; and Rock the Troops with Dwayne Johnson’s Seven Bucks Productions. Patterson is an Emmy®-nominated producer whose credits includes such high-profile events as The Concert for New York City; The Concert of the Century at the White House; Saturday Night Live 25th Anniversary Special; The Video Game Awards; Scream; GQ Men of the Year Awards; VH1 Vogue Fashion Awards; VH1 Divas Live; FOX’s Billboard Music Awards; NBC’s Concert for America; and CMT’s Flameworthy Awards.

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