News & Press

March 3, 2015

Spike TV Partners with Dwayne Johnson for Event Programming Development Deal

New York, NY, March 3, 2015 – Spike TV has partnered with world-renowned entertainer, Dwayne Johnson and Dany Garcia’s $7 Bucks Productions, for a development deal to create and produce compelling and impactful programming for the network.

Johnson and Garcia will executive produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans. The goal is to tap into people’s humanity and touch lives, inspiring the audience while entertaining them.

“We’re thrilled to be in business with Spike as they build a brand with universal appeal,” said Johnson. “Over the next year and beyond we’re going to deliver compelling and powerful programming to entertain, inspire and provide just the right amount of shock and awe to its growing audience base. It’s an exciting partnership, $7 Bucks Productions and Spike are coming to win.”

“Dwayne Johnson, Dany Garcia and $7 Bucks Productions personify Spike’s direction to be BIG and BOLD with original programming that speaks to a broader audience,” said Casey Patterson, Executive Producer/Executive Vice President Talent Development and Production, Viacom Entertainment Group.

About Spike TV:

Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is and for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

About $7 Bucks Productions:

$7 Bucks Productions, co-founded by global superstar Dwayne Johnson and producing partner Dany Garcia, is a full service production company with a diverse collection of original content for both television and film. The company boasts an impressive roster of projects for television including HBO’s highly anticipated series Ballers, TNT’s Wake Up Call (2014), and a recent development deal with Spike TV where they will produce shows ranging from live events, specials, and initiatives surrounding our troops and veterans. Film projects currently in development include Universal’s “The Janson Directive” and Relativity’s “Not Without Hope.” In 1997, Johnson started his career in entertainment with just $7 in his pocket and has since become one of the industry’s highest grossing actors. Johnson and Garcia combine creativity and experience to produce high quality entertainment for all audiences and form industry-changing partnerships.

Press Contacts:

David Schwarz
Spike TV
Stephanie Jones

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